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How to Improve the Deliverability of Your Emails

Email deliverability refers to the ability of an email message to reach the intended recipient's inbox. Several factors can affect email deliverability, including the sender's reputation, the recipient's preferences, and the content of the message. In this blog post, we will discuss several strategies to help increase the chances of your emails being delivered to your inbox.

  1. Use a reputable email service provider: Email service providers (ESPs) are responsible for sending your emails on your behalf. Using a reputable ESP (like Klaviyo) can help ensure that your messages are delivered to the inbox.

  2. Build a clean email list: A clean email list contains only individuals who have opted-in to receive emails from you. Sending emails to individuals who have not opted-in can result in your messages being marked as spam, which can harm your deliverability.

  3. Use double opt-in: Double opt-in is a process in which an individual must confirm their email address before they are added to an email list. This can help ensure that the email addresses on your list are valid and that the individuals want to receive emails from you.

  4. Personalize your emails: Personalizing your emails can help increase engagement and open rates. Personalization can include using the recipient's name in the subject line or body of the message, or including content that is relevant to the recipient's interests.

  5. Monitor your sending frequency: Sending too many emails in a short period of time can result in your messages being marked as spam. It's important to monitor your sending frequency and adjust it as necessary.

  6. Use a consistent “from” name and address: Using a consistent “from” name and address can help build trust with your recipients and increase the likelihood that they will open and engage with your emails.

  7. Keep an eye on your bounce rate: A high bounce rate can indicate that your emails are not being delivered to the inbox. Monitor your bounce rate and investigate the cause of any high bounce rates.

  8. Have a clear unsubscribe link: Having a clear unsubscribe link in your emails can help ensure that individuals who no longer want to receive emails from you can easily unsubscribe. This can help reduce the chances of your messages being marked as spam.

Email deliverability is essential for any business that uses email as a form of communication. By following these strategies, you can increase the chances of your emails reaching the inbox and ensuring a positive engagement with your audience.


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